hi my name's will
From Lexington, Kentucky, I moved to Charlottesville, Virginia to pursue economics & architecture. I am the Director of Business Development at rADical Advertising as well as Brand Strategist and Designer.​​​​​​​
I'm an empathetic thinker and a methodical worker. As a strategist and designer, I create worlds in which brands live and operate. Committed to creating that which has lasting impact and meaning, I wish to do so as an architect. 
Economics asks me for rational design decisions, but it is my nature to complement them with moments of instinct.
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Cool of you to reach out, I'll get back to you shortly.
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