Presenting honey the way it ought to be.
Role: Strategist and Designer for rADical LLC
Monofloral honey manifests fascinating and distinct flavor profiles. The intent was to present our honey in such a way that highlighted the potential for variety of intrinsic qualities of color, density, flavor pairings and more. The honey is "globally local", cultivated with the devoted small farmer mentality, but from all over the world. It was important to evoke a distinct time and place of each batch, transparent through and through.
